Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
by Gino Wickman & Mark Winters
At the top of every company is a leader who focuses outside—the Visionary—and one who manages inside—the Integrator. Their different perspectives create inherent tension. The way they think and solve problems are often diametrically opposed.
The Visionary possesses a pioneering spirit that seizes market opportunities, dreams big, and inspires people behind a common vision. Visionaries notice problems in the world and find ways to solve them. They are a continual source of new ideas.
The Integrator is a realist. Integrators ensure commitments are kept, deadlines are met, and resources are managed. Integrators align resources to make the Visionary’s dream a reality.
Both are vital to building a great company.
Yet their significant differences can cause stress. Leaders may become weary battling each other. Some try to avoid each other altogether. Often employees are stuck in the chasm between them. Such a culture is miserable—both for leaders and their employees.
In Rocket Fuel, Gino Wickman and Mark C. Winters provide a framework to use your divergent strengths as leaders to build a flourishing company together. I have given thousands of copies of Rocket Fuel to company leaders. I have watched companies come alive from Gino and Mark’s insights.
When leaders are aligned, great things happen. Leverage your differences. Ignite your leadership with Rocket Fuel.
Read more about Rocket Fuel on Amazon.