Marketing & Metrics: What you need to know

Most companies throw money at marketing and have no idea how to track the return on investment.

Has your company ever planned a marketing effort only to find out it was a total waste?

You will learn how to quantify and measure your marketing efforts:

  1. How to create a marketing budget
  2. How to communicate your budget to your marketing team/vendors (including the specific outcomes you want)
  3. How to measure the results (both financially and non-financially) of any marketing campaign


Please register by March 15th at

Breakfast will be provided.

About the Speaker

Chuck Palmer is Director of Business & Executive Resources at JRA Financial. Chuck focuses on providing companies technical accuracy and reliable information allowing business owners to make smarter financial decisions and bring their business to the next level.

Previously, Chuck was a principal of Covalent Financial, where he specialized in providing outsourced controller and strategic planning services to emerging companies across multiple industries including commercial construction, real estate development, distribution, and IT consulting. Today, Chuck brings these executive services to clients as Director of JRA Business and Executive Resources.

Presented By

Northeast Insurance Advisors

JRA Financial

Metropolitan Financial

Thompson Hall Santi Cerny & Dooley