2014 Minnesota CEO & Business Owner Conference

* * * This event has ended. Please visit the 2015 Minnesota CEO & Business Owner Conference. * * *

The Minnesota CEO & Business Owner Conference features some of Minnesota’s best business speakers, offering best in class thinking for company leaders.

As CEO, you understand the need to occasionally step back from daily operations and refocus on what matters to you and your company.

This is one morning of exceptional insights and concepts to help business owners and CEOs successfully operate and grow their companies.

You have no time for halfcocked business theories or seminars trying to sell to you. Instead, you will be engaged by practical, relevant messages that help you keep your eye on strategies to stabilize and grow your company.


Standing Out When Your Business is Commoditized

As a company matures, a variety of market forces conspire to undermine the elegance and power of their initial offering. The dominating question becomes, “how can I get more customers?”

In this presentation for CEOs, Terry Slattery’s approach is to ask the reverse question, “Why aren’t my customers buying more?” As you design and lead a sales process that aligns with your customer’s view of value and need, Terry will help you identify and remove your obstacles to getting more sales.

At this workshop you will learn:

  1. How the customer considers time, effort and money in their purchasing decision and how to take advantage of it.
  2. How to change the game by designing a sales process that does not follow industry norms.
  3. How to play offense and defense when facing pricing pressure.
  4. The 5 questions and the 3 answers that will force your offering to be viewed for its true value.
  5. How to apply the 80/20 rule to sales management.

About Terry Slattery, CEO of Slattery Sales Group
As a business author and coach to CEOs for 23 years, Terry Slattery and Slattery Sales Group helped over 2,000 clients exponentially grow revenues and margins. He developed value differentiation strategies for clients in over 100 industries, re-engineered their sales processes, and coached executives and sales managers. He helped all of them—from home-based enterprises to Fortune 100 companies—increase their top-line revenue and decrease their selling costs. Terry was a leading salesperson at IBM, where he began using value differentiation. As a sales executive at Digital Equipment Corporation, he managed global relationships for the largest accounts, selling engineering systems, data communications, decision-support systems, and transaction processing.


Vignette Presentations

Some of Minnesota’s best business thought leaders will present one big idea to ignite your business. You will enjoy a fast-paced morning with Ted Talks styled speed sessions presenting practical, relevant, best in class practices and insights for CEOs:

Leadership Through Motivation Alignment

You already know that leadership is inspiring people to give their best efforts and become fully engaged in accomplishing organizational goals. Leaders naturally struggle to connect company goals to what individuals want for themselves. People perform best when they’re motivated by their own values, goals and desires. Learn a new way of thinking about leadership that helps you empower your followers to achieve more of their potential while meeting your team’s performance goals. It begins with becoming a better manager of yourself so that you can be a better manager of others.

Chuck Wachendorfer
COO, Think2Perform


Traction: An Entrepreneurial Operating System

When you’re stuck, complex programs and abstract theories don’t work. You need Focus – the ability to identify and solve the few essential priorities from a very long list of obstacles, opportunities, and problems. You need Clarity – the ability to get everyone on the same page with where you are going and how you plan to get there. And you need Simplicity – the ability to execute consistently well by following a handful of rules. That is the Entrepreneurial Operating System (ESO): a simple way of operating a company that will help you clarify, simplify and achieve your Vision.

CJ DuBe’
Implementer, Traction EOS


The Ideal Customer

Customers come in many shapes and sizes. Have you ever considered what your ideal customer looks like? Understanding the characteristics of an ideal customer and being intentional about seeking customers with those characteristics can transform your business.

Tom Ahonen
CEO, Platinum Group


The Growth Zone

There are an overwhelming number of approaches out there on how to grow and it can be confusing to know which strategy fits your business model, your industry and your market. How can you confidently develop a growth path and leverage your existing resources and capability to successfully execute it? In this presentation, you will learn how to find – and then capitalize – on your organization’s specific Growth Zone.

In addition to his experience growing up in the family business, Scott is a former Fortune 100 executive with deep expertise in helping business owners and leaders bring innovative ideas to life. Scott has led several “industry first” global product innovation teams spanning 22 countries and 12 proprietary business models. As a result of that work, Scott is uniquely qualified to help small and mid-sized organizations to make crisp strategic decisions.

Scott Propp
Founder, Dentro Consulting



Bill Mills is CEO and owner of Executive Group, an organization that helps business owners dominate their niche market by becoming indispensable to their customers. Executive Group’s methodologies integrate market busting strategies that create enduring success. Executive Group is comprised of local presidents, CEO’s and business owners.

As a consultant, Bill has helped organizations with needs ranging from strategic planning, leadership development, executive coaching, and culture initiatives. People find Bill’s practical and good-humored approach to the challenges of corporate life nicely sets the stage for breaking down barriers and moving companies forward. Bill is the award winning author of Breakthrough: The Power of Conscious Conversation.

Bill Mills
CEO, Executive Group


Tuesday, October 7, 2014

8:00 a.m. – Registration & Networking
8:30 a.m. – Presentations
Noon – Conclusion & Networking


Thompson Hall
20th Floor of AT&T Tower
901 Marquette Ave S
Minneapolis, Minnesota 55402



Is this for small businesses or large companies?
This conference is for business owners and CEOs of privately owned companies, not CEOs of publicly held companies. Messages are geared towards those responsible for the strategic operations and growth, not employees.

  • CEOs of publicly held companies: No
  • Business owners and CEOs of privately owned companies: Yes
  • Solo entrepreneurs, sales representatives, or employees: No

Who will be attending?
Full seating capacity is 150; similar prior events have sold out. The primary audience is CEOs and owners of companies (A) leading 50-400 employees and (B) located within 30 miles of Minneapolis. Some owners of smaller companies and professional service providers may also attend.

What are my parking options?
Street meters and public parking lots are available on this block and adjacent to it.

Where can I contact the organizer with any questions?
Matt Anderson: manderson@jux.law – 612-466-0010

Is my registration/ticket transferrable?
Yes. The attendee should bring either (1) the ticket or (2) proof of purchase when the attendee arrives at the event registration table.

Is my registration/ticket refundable?
Unfortunately, we cannot offer refunds.

Do I have to bring my printed ticket to the event?
No, but you will have to check-in at the event.


Fidelity Bank Logo

Calhoun LOGO_CMYK_Pos_3308



Insperity Logo

Vistage Logo plus Tagline



Registration or attendance at this event does not create an attorney-client relationship. Your event registration fee is not a fee for legal services.

By registering for this event, you consent to having your registration information provided to the event sponsors. It will not be sold or passed on to any third party without your written consent. To opt out, simply register for the event and then send an email to kgrenell@jux.law stating you wish to opt out.

Event sponsors may take photographs and videos at the event. By registering for the event, you consent to use of your image in photographs or videos of the event.