Presenter Requirements: Minnesota Business Owner Conference

Five thought-leaders were selected to present to 150 Minnesota CEOs and company owners at the 2014 Minnesota CEO & Business Owner Conference.

Each presenter was asked to give a Ted Talks styled presentation, on a single topic of direct relevance to CEOs, for 15 minutes or less.

Each presenter was selected based on a reputation for being

  1. a thought-leader on subjects of relevance to mid-sized company CEOs and
  2. a skilled presenter.


Appropriate topics could include

  • Strategy
  • Leadership
  • Team Management & Development
  • Top Line Sales & Marketing Growth

As you know, 15 minutes isn’t much time. Thus, each presenter was encouraged to have one point and a story to illustrate it. Topics are intended to be thoughtful and engaging to an educated and sophisticated audience.

For example, speeches could be something like

  • How I Survived One of the Most Serious Challenges I Ever Encountered
  • One Lesson I Learned (the Hard Way) as a CEO
  • One Principle I am Working to Apply Daily and Insights I Have Encountered While Working on It
  • What Works & What Doesn’t: Popular Leadership Concepts I Reject as Flawed
  • How I Identified My Strengths and Unique Attributes & How This Helps Me and My Company
  • How I Removed Clutter in My Life to Make Time for What Matters Most
  • Where I Go for Inspiration: The Sources that Rejuvenate Me


Finally, presenters agreed to follow the Ted Talks 10 Commandments for Presenters:

  1. Thou Shalt Not Simply Trot Out thy Usual Shtick
  2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before
  3. Thou Shalt Reveal thy Curiosity and thy Passion
  4. Thou Shalt Tell a Story
  5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Skae of Blessed Connection and Exquisite Controversy
  6. Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
  7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desparate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
  8. Thou Shalt Remember all the while: Laughter is Good.
  9. Thou Shalt Not Read thy Speech.
  10. Thou Shalt Not Steal the Time of Them that Follow Thee

Credit: Tim Longhurst

The result is an action-packed morning of back-to-back presentations that inspire, enlighten, and refocus CEOs leading their companies to success.


Who will be attending?
Full seating capacity is 150; The event will be sold out. The primary audience is CEOs and owners of companies (A) leading 25-500 employees and (B) located within 30 miles of Minneapolis. Owners of smaller companies and other professionals might also attend.

What is the schedule?

The event is Tuesday, October 7th, 2014:

Networking & Registration

Introduction of event sponsors (30 seconds each)
Ted Talks styled presentations (15 minutes each)

Keynote Speech

Concluding Remarks